Archie Rose Partner with Live Nation in Australian Spirits First

Archie Rose Distilling Co is thrilled to join Live Nation as the official White Spirits Partner across all Live Nation touring events for the next three years.

The multi-year strategic partnership encompasses the full portfolio of Live Nation concerts, such as Crowded House, Billie Eilish, and Dua Lipa (on tour this year) in a suite of world-class locations across the nation, including a slate of outdoor events including Bluesfest, Bluesfest Presents, and Festival X.

Iconic Archie Rose serves such as our Signature Dry Gin and Native Botanical Vodka will be on offer at all Live Nation events, alongside Archie Rose’s range of Canned Cocktails, packed full of natural and native ingredients with less than 80 calories per can.

A number of bespoke spirit and cocktails offerings will also be available at all Live Nation touring venues and festivals nationally.

Archie Rose founder Will Edwards said that the partnership was designed as an ‘always-on’ music program and was one of the ‘biggest’ initiatives ever undertaken by the brand to share Archie Rose products with the masses.

“Our goal has always been to bring the highest quality Australian spirits and natural Australian ingredients to as many people as possible both here and around the world,” Mr Edwards said.

“We couldn’t be more pumped to bring local spirits to concert and festival-goers across Australia - and to be part of an incredible lineup of live music and entertainment over the years to come.”

Business Development Director at Live Nation Australia Kim Friedlaender said that it was incredible to be partnering in the next stage of Archie Rose, a ‘great Australian business’.

“Archie Rose have a truly passionate and creative approach combined with a premium product offering, and we couldn’t be more excited to be welcoming this unique brand into our Live Nation family,” she said.