Archie Rose Privacy Policy
1. About This Policy
1.1 ARD Operation Pty Limited ACN 632 014 049 ABN 17 632 014 049 trading as Archie Rose Distilling Co. (“Archie Rose”, “we”, “us”, “our”) is committed to managing your Personal Information openly and transparently and to keeping your Personal Information safe.
1.2 “Personal Information” means any information relating to an identified or identifiable natural person and includes information such as a person’s name, address, email address, phone number, IP address, biometric information and so on.
1.3 This Privacy Policy adheres to privacy laws in relation to the protection of Personal Information (“Privacy Laws”) and includes, without limitation, Privacy Act 1988 (Australia), Data Protection Act 2018 (England & Wales), General Data Protection Regulation (Europe), Privacy Act 2020 (New Zealand), the EU-US Data Privacy Framework, the UK Extension to the EU-US Data Privacy Framework and the Swiss-US Data Privacy Framework.
1.4 This Privacy Policy outlines the ways in which Archie Rose collects, uses and shares your Personal Information. This Privacy Policy applies to information we may collect about you when you access or use our website, https://www.archierose.com.au (the "Website"), purchase our goods or services or communicate with us.
1.5 Please read this Privacy Policy carefully. Your privacy is important to us, and we want you to understand how and why we collect, use and share your information. If you have any questions regarding this Privacy Policy, please feel free to contact us at info@archierose.com.au.
1.6 BY ACCESSING AND/OR USING OUR WEBSITE, APPLICATION AND/OR PRODUCTS, OR BY COMMUNICATING WITH US IN ANY WAY, YOU REPRESENT THAT YOU HAVE READ AND UNDERSTOOD THIS PRIVACY POLICY.
2. Personal Information We Collect
2.1 Archie Rose collects, uses, discloses, transfers and stores Personal Information when needed, to sell our products and for operational and business purposes as described in this Privacy Policy. Archie Rose wants to be clear about its privacy practices so that you can make informed choices about the use of your Personal Information.
2.2 Examples of information we may collect from you include information:
2.2.1 we may require to initially identify you, including your full name (or the name of your business, email address and job title;
2.2.2 to verify your age including your date of birth and/or age;
2.2.3 we can use to process your purchase of any goods or services provided by Archie Rose, including your credit card number, name on the credit card, credit card expiry date and credit card security code;
2.2.4 we can use to deliver any goods or services provided by Archie Rose, including your personal address, work or business address and mailing or shipping address;
2.2.5 we can use to contact you, including your telephone number, mobile number and email address; and/or
2.2.6 we may require for the purposes of any competition or event hosted by Archie Rose, including any material, written responses, photos and data associated with your entry for any competition or events hosted by Archie Rose.
2.3 We may collect information automatically when you use our Website. For example, when you access or use our Website, we may collect information about your browser, device and operating system. We may also collect information about your browsing activities including the pages you viewed, the links you clicked and page response time and download errors. We may use this information to optimise our Website and improve your customer experience. We may also collect information about your browser, device and operating system.
3. How We Collect Personal Information
3.1 We may collect Personal Information:
3.1.1 directly from you, either in person, via email or website or any other social media platforms or over the phone;
3.1.2 when you complete a form on our website:
(a) to process any of your orders for any Archie Rose products or tickets for any Archie Rose distillery tours or experiences or classes;
(b) to receive Archie's Journal, or any other Archie Rose newsletters, notifications or marketing material; or
(c) any competitions or events hosted by Archie Rose; and/or
3.1.3 from publicly available sources, for example, the telephone directory or from third party websites.
3.2 We may automatically collect certain information from you when you access our Website, such as your transaction, membership, order, refund and voucher redemption histories and certain of your IP addresses.
4. How We Use Personal Information
4.1 Here are some examples of additional ways we may use your information:
4.1.1 to contact you in relation to an event, special offer, product or service in which you might be interested;
4.1.2 to email a copy of the latest Archie's Journal or any other Archie Rose newsletters, notifications or marketing material;
4.1.3 to process, determine and contact any winners in relation to any competitions or events hosted by Archie Rose;
4.1.4 protecting you, ourselves and other users against unlawful activity, including identity theft and fraud and other criminal activities;
4.1.5 to assist us to run our business and to improve our products, services and performance, including staff training, accounting and auditing, risk management, record keeping, archiving, systems development, developing new products and services and undertaking planning, research and statistical analysis and data analytics;
4.1.6 to operate, evaluate and improve our Website; and/or
4.1.7 to comply with our legal obligations.
5. How We Process Personal Information
5.1 Archie Rose processes Personal Information for business-related purposes, such as:
5.1.1 account setup and administration: Archie Rose uses Personal Information such as your name, email address, phone number, and information about your device to set up and administer your account, provide customer services, verify your identity, and send information about our goods;
5.1.2 marketing and events: Archie Rose uses Personal Information to deliver marketing and event communications to you across various platforms, such as email, telephone, text messaging, direct mail, social media and online; if Archie Rose sends you a marketing email, it will include instructions on how to opt out of receiving these emails in the future; and/or
5.1.3 legal obligations: Archie Rose may be required to use and retain Personal Information for legal and compliance reasons, such as the prevention, detection, or investigation of a crime, loss prevention or fraud; Archie Rose may also use Personal Information to meet our internal and external audit requirements, information security purposes, and as Archie Rose otherwise believes to be necessary or appropriate:
(a) under applicable law, which may include laws outside your country of residence;
(b) to respond to requests from courts, law enforcement agencies, regulatory agencies, and other public and government authorities, which may include such authorities outside your country of residence;
(c) to enforce our terms and conditions; and/or
(d) to protect our rights, privacy, safety, or property, or those of other persons.
6. How We Share Personal Information
6.1 Archie Rose shares or discloses Personal Information when necessary to provide our goods or conduct business operations. When Archie Rose shares Personal Information, we do so in accordance with data privacy and security requirements. Archie Rose may occasionally share non-personal, anonymised, and statistical data with third parties.
6.2 Personal information will be made available to our personnel if necessary for the sale of our Products, account administration, sales and marketing, customer and technical support, and business development, for instance. All Archie Rose employees and contractors are required to follow our data privacy and security policies when handling Personal Information.
6.3 Archie Rose partners with and are supported by service providers around the world. Personal information will be made available to these parties only when necessary to fulfill the services they provide to us, such as software, system, and platform support; direct marketing services; cloud hosting services; advertising; data analytics; and order fulfillment and delivery. Third-party service providers are not permitted to share or use Personal Information we make available to them for any other purpose than to provide services to us.
6.4 We will share Personal Information when we believe it is required, such as:
6.4.1 to comply with legal obligations and respond to requests from government agencies, including law enforcement and other public authorities, which may include such authorities outside your country of residence;
6.4.2 in the event of a merger, sale, restructure, acquisition, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceedings); and/or
6.4.3 to protect our rights, users, systems, and services.
7. Storage of Personal Information
7.1 Depending on the scope of your interactions with us, your Personal Information may be stored in or accessed from multiple countries, including the United States. Whenever we transfer Personal Information to other jurisdictions, we will ensure that the information is transferred in accordance with this Privacy Policy and as permitted by applicable privacy laws.
8. Data Transfers
8.1 Your data could be processed outside of your country of residence, including in the United States of America.
8.2 Where data is processed outside of your country of residence, we adhere to data transfer regulations where required.
9. Information Security
9.1 The security of your information is important to us and we take commercially reasonable steps to make sure your information is protected. Although no system can guarantee the complete security of your information, we use our best efforts to maintain commercially reasonable technical, organisational and physical safeguards, consistent with applicable law, to protect your information.
10. Cookies
10.1 A cookie is a small text file that is placed on a computer or other device and is used to identify the user or device and to collect information.
10.2 Cookies are typically assigned to one of four categories, depending on their function, and intended purpose: absolutely necessary cookies, performance cookies, functional cookies, and cookies for marketing purposes:
10.2.1 absolutely necessary cookies: these cookies are essential to enable you to move around a website and use its features; without these cookies, services you have asked for, like adding items to an online shopping cart, cannot be provided;
10.2.2 performance cookies: the cookies collect information about how you use our Website; information collected includes, for example, the Internet browsers and operating systems used, the domain name of the website previously visited, the number of visits, average duration of visit, and pages viewed; these cookies don’t collect information that personally identifies you and only collect aggregated and anonymous information; performance cookies are used to improve the user-friendliness of a website and enhance your experience;
10.2.3 functionality cookies: these cookies allow the website to remember choices you make (such as your username or ID, language preference, or the area or region you are in) and provide enhanced, more personal features; these cookies can also be used to remember changes you have made to text size, fonts, and other customisable parts of web pages; they may also be used to provide services you have asked for, such as watching a video or commenting on a blog; the information these cookies collect may be anonymised, and they cannot track your browsing activity on other websites;
10.2.4 targeting and advertising cookies: these cookies track browsing habits and are used to deliver targeted (interest-based) advertising; they are also used to limit the number of times you see an ad and to measure the effectiveness of advertising campaigns; they are usually placed by advertising networks with the website operator’s permission; they remember that you have visited a website and this information is shared with other organisations, such as advertisers.
10.3 You can manage website cookies in your browser settings, and you always have the choice to change these settings by accepting, rejecting, or deleting cookies. If you choose to change your settings, you may find that certain functions and features will not work as intended. All browser settings are slightly different, so to manage cookies, you should refer to the relevant settings within your browser.
10.4 Archie Rose understands that you may want to know more about cookies. Here is a useful resource, which provides detailed information about types of cookies, how they are used, and how you can manage your cookie preferences: www.allaboutcookies.org
10.5 Please click below for detailed information on how to disable and delete cookies in some commonly used browsers:
11. Children’s Personal Information
11.1 Our Website and goods are not intended for children or any persons who are not legally permitted to access or consume liquor. We don’t knowingly collect information, including Personal Information as defined by applicable law, from children or any persons who are not legally permitted to access or consume liquor.
12. Third Party Sites
12.1 Our Website may contain links to and may be used by you in conjunction with third-party apps, services, tools, and website that are not affiliated with, controlled, or managed by Archie Rose. The privacy practices of these third parties will be governed by the parties’ own Privacy Policies. Archie Rose is not responsible for the security or privacy of any information collected by these third parties. You should review the privacy statements or policies applicable to these third-party services.
13. Retention of Personal Information
13.1 Archie Rose retains Personal Information for as long as we reasonably require it for legal or business purposes. In determining data retention periods, we take into consideration local laws, contractual obligations, and the expectations and requirements of our customers. When we no longer need Personal Information, it is securely deleted or destroyed.
14. Your Right to Access and Correct Your Personal Information
14.1 Archie Rose respects your right to access and control your information, and we will respond to requests for information and, where applicable, will correct, amend, or delete your Personal Information.
15. Access To Personal Information
15.1 If you request access to your Personal Information, we will gladly comply, subject to any relevant legal requirements and exemptions, including identity verification procedures. Before providing data to you, we will ask for proof of identity and sufficient information about your interaction with us so that any relevant data can be located. We may also charge you a fee for providing you with a copy of your data (except where this is not permissible under local law).
16. Correction and Deletion
16.1 In some jurisdictions, you have the right to correct or amend your Personal Information if it is inaccurate or requires updating. You may also have the right to request deletion of your Personal Information; however, this is not always possible due to legal requirements and other obligations and factors. You can update your account information by logging into your account or you can contact us at info@archierose.com.au.
17. Request to Stop Processing Your Personal Information
17.1 To request us to stop processing your Personal Information you can contact us at info@archierose.com.au.
18. Notification of Data Breaches
18.1 If we have reasonable grounds to suspect that a data breach has occurred, we will:
18.1.1 complete an assessment of the suspected data breach within 72 hours; and
18.1.2 if appropriate, take remedial action to address any potential harm to individuals that may arise due to a relevant data breach before any serious harm is caused to individuals to whom the information relates.
18.2 We will otherwise comply with privacy data breach notification requirements as set out in the privacy laws, including notifying affected individuals and the relevant regulatory body as applicable, and as required by privacy laws.
19. Filing A Complaint
19.1 If you are not satisfied with how Archie Rose manages your personal data, you have the right to make a complaint to a data protection register.
20. Data Protection Officer
20.1 We have chosen not to have a specific Data Protection Officer, however you can contact us at info@archierose.com.au.
21. Changes To This Privacy Policy
21.1 From time to time it may be necessary for us to review and revise this Privacy Policy. We reserve the right to change this Privacy Policy at any time.
Last Updated: 3 September 2025